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What’s the secret to our success?

Our Story


At Nature’s Truth, we take pride in our quality. Founded on the expertise, hard work and dedication of our ancestors, we have built this ethos through three generations of herbal experts and are proud to be an established family brand.

So, truthfully, there is no secret! Our success is thanks to a combination of expertise, knowledge, and a passion for making people happy & healthy.
Each of our products are expertly crafted with our customers in mind, and we know that you want products that you can trust. At Nature’s Truth, we’re backed by wellness experts with over 40 years of experience in vitamin, mineral and herbal supplements, as well as a research and development team with a keen eye for only the highest quality wellness products.

Our truth is in our quality, and our dedication to delivering you with the purest and most potent products on the market. As a result of this, we are dedicated to adapting to our customers evolving needs, introducing more products that are Non-GMO, allergen-free, and organic.

Our commitment to quality control means sourcing only the very best non-GMO ingredients to meet our strict standards, encouraging sustainable farming to preserve the used land for generations to come.

Each of our worldwide suppliers must pass our strict qualification process before a relationship can be established. We accept only the highest quality produce and go straight to the source in order to find them.

Our Non-GMO pledge

At Nature’s Truth, we pride ourselves on honesty and quality, making sure that each ingredient that goes into our supplements meets specific standards, and crucially, do not come from a genetically-modified source. After all, we are a company committed to a natural, holistic approach to wellness, and put simply, GMOs are not natural.

Our Non-GMO Pledge is our commitment to identifying Non-GMO products for our loyal customers. Non-GMO Pledge icons will only appear on products that have successfully gone through our Non-GMO Assurance Process.

Whilst we cannot guarantee that all of our products are Non-GMO, we are striving to search for suppliers that meet our strict Non-GMO standards.

With strict protocols to ensure that any of our wide variety of Non-GMO products are exactly what they say they are. You can trust our label…

At Nature’s Truth, quality is our first priority. Therefore, we look to source only the highest quality raw materials from reliable sources.


We have decades of manufacturing excellence. Our state-of-the-art facility covers over 500,000 square feet and is dedicated to the creation and distribution of our superior vitamin, mineral and herbal supplements.

Our facilities are Underwriter Laboratories Certified & Good Manufacturing Practices Certified, containing state-of-the-art equipment used for analysing, blending, and packaging our products.

It’s a process we oversee, from start to finish. We perform in-house what many other manufacturers outsource, meaning that we can carefully monitor the quality of each and every one of our products. From allergen testing, to Gas Chromatography Mass Spectrometry (GC/MS) analysis, our facility houses the latest laboratory equipment and highly skilled lab technicians to carry out our quality control. Through this careful process, we can ensure a premium quality product every time.


Established in 2013, TRU-ID™ is the world’s 1st certification program founded on cutting edge DNA biotechnology and is used to verify the correct identity of the plant (botanical) species declared on the label. It’s basically our way of verifying that everything we put into our products, is in fact genuine.

With TRU-ID™ technology, the quality and purity of supplements with plant-based ingredients can be validated, with only those products that meet TRU-ID™ qualifications being able to bear the certification logo on their products.

At Nature’s Truth, quality is our first priority. Therefore, we look to source only the highest quality raw materials from reliable sources to provide our customers with the 100% quality assurance they are looking for.

Our quality control process

To further support our commitment to quality control, each of our products goes through a rigorous 3-step testing process, to ensure the consistent purity, potency, identity, composition and safety of each of our products. These checks are implemented throughout the journey of the production process, from the raw materials to the finished product, to guarantee that the final product is one you will love.

1. Raw Material Testing

Our process starts simply, with the basic raw materials.

Each material that enters through our doors is carefully verified to match our specifications, with each batch being tested for purity, safety and potency. Only upon passing this phase of testing can a raw ingredient be formed into a Nature’s Truth product.

2. Assaying

Following the testing of raw materials, we then take the time to deconstruct the final product to ensure the content exactly matches what we put on the label.
This step is carried out, both in-house, and at third-party assays, so that we can confidently document-proof each product for identity, potency and purity.

3. Microbiological Testing

In our state-of-the-art laboratory, we perform extensive screenings of both raw materials and finished products to verify that each product is free of potentially harmful microbiological organisms.


4. Purity screenings

To maintain purity from the moment our ingredients arrive, to the creation of the final product, we run constant purity tests in our state-of-the-art laboratory.

Crucially, these tests ensure that each product abides by the accepted safety standards for GMOs, allergens, dioxins, PCBs, heavy metals, herbicides, pesticides, and adulterated raw materials.

5. Dissolution & disintegration

Within our in-house laboratory, we create virtual digestive environments, mimicking the exact ways in which our bodies break down and absorb each supplement.
In doing this we ensure each product dissolves and disintegrates completely for peak absorption, superior bioavailability, and delivers the best possible nutritional benefits.

6. Truth in Labeling

At Nature’s Truth, we understand the importance of knowing what goes into the products you use on a daily basis, which is why we believe in honest labelling.

That’s why what you see on each of our labels is exactly what you’ll find in the products.

Nature’s Truth® is Fully Certified

Quality control is carefully monitored in all phases of the production process, with all our manufacturing facilities and laboratories:

  • Underwriter Laboratories Certified (UL)
  • Good Manufacturing Practices Certified (cGMP compliant)
  • Standard Operating Procedures (SOPs) aligned with cGMP
  • 21 CFR Part 111 compliant
  • USP standards for heavy metals compliant
  • Nutritional Labeling & Education Act (NLEA) compliant
  • Dietary Supplement Health & Education Act (DSHEA)
  • USDA Organic Certified Facilities